From making music videos for fun as a kid and making netball highlight reels as a teen, I started volunteering in the social media and creative space in 2017 for a travel site; filming reels, editing articles, & helping shape their social media.
Inspired by the Dubai 7s Instagram, I threw myself into learning Adobe Photoshop, took a digital marketing course, and started volunteering with an event company in Dubai.
This opportunity opened doors, with my work attracting partnerships with PUMA, Reebok, and Squatwolf for the company, leading to my current employment at TURF GAMES.
My involvement in events led to become an MC at global fitness events across the MENA and Australia, such as Torian Pro, Down Under Championships and many more.
Along the way, I co-founded Girls Lift Girls, a passion project turned buisiness, built to bring likeminded women in fitness together to redefine strength, challenge the idea of femininity and build strength in community.