From creating music videos for fun as a kid to producing netball highlight reels as a teenager, storytelling through content has always been second nature to me. In 2017, I stepped into the creative industry by volunteering with a travel platform, where I filmed social content, edited articles, and helped shape their online presence.

Inspired by the creativity and energy of the Dubai Rugby Sevens social media presence, I immersed myself in learning Adobe Photoshop, completed a digital marketing course, and began working with an events company in Dubai. That experience opened the door to collaborations with global brands including PUMA, Reebok, and Squatwolf, eventually leading to my current role at Turf Games.

My journey through the events industry also evolved into a career as an MC, hosting fitness events across the MENA region and Australia, including Torian Pro and Down Under Championship.

Alongside this, I co-founded Girls Lift Girls — a passion project turned business dedicated to bringing like-minded women together through fitness, redefining strength, challenging traditional ideas of femininity, and building powerful communities through movement.